In Google My Business now we have chance to Create Custom Short URLs

Currently, Google is letting users create customized short URLs for Google My Business listings.
Google My Business Lets Users Create Custom Short URLs
These custom URLs Google can call “short names” and it visible only some businesses have access to them at the moment.
However, it’s definitely more than just a test feature because a help center article already exists for it.
After creating a short name, a GMB profile can be accessed directly by going to “[yourcustomname]”.
You can also request reviews by appending ‘/review/’ at the end of the URL, which would look like “[yourcustomname]/review/”
This makes it exceptionally easy to promote the URL, and easy for customers to type into a browser’s address bar. It would also look good in marketing pieces.
Google’s help center says that short names are only available to verified businesses. And, even most verified businesses do not have access yet.
Create your short URL by following the steps below:
  • Sign in to Google My Business.
  • Then, Open the location you want to create a short name for.
  • From the menu, you can click Info > Add profile short name.
  • Enter your short name. You can enter up to 32 characters.
  • Click Apply. Your short name will show as pending, and when it’s ready, it’ll show on your Business Profile.
If you find you’re not happy with your short name you can always change it, but it can only be changed 3 times per year so be careful.
It’s nice to hear that Google offering this feature, especially after closing its own ‘’ URL shortener last year.

Suuda Siva Nandini