In chrome we have a new ‘default search’ option that is DUCKDUCKGO
The restart search engine’s visibility has been improving.
According to Google reports they implemented new options into the list of probable “default” search engines accessible to Chrome users. Mostly, DuckDuckGo has now become one of those options in 60 markets around the world.
DuckDuckGo joins the list:
Old users were always free to manually add alternatives to the existing choices, which included Google, Bing, Yahoo, Ask and AOL in the U.S. However, the overwhelming majority of Chrome users couldn’t do that type of customization; Google is the default engine.
DuckDuckGo has a Chrome extension also. It encourages users that don’t have the extension currently installed with duckduckgo privacy pitch: “your data shouldn’t be for sale.”
DuckDuckGo has been added in 60 markets, including Argentina, Australia, Belgium, Brazil, Canada, Germany, Denmark, Finland, Greece, India, Mexico, Philippines, South Africa, U.K. U.S., and numerous others.
More understandable and visibility:
As of now, Chrome is the world’s most popular browser, with a 62% market share entire globally. In the U.S., according to StatCounter, the market is more competitive:
Chrome — we have 49.3 percent
Safari — we have 31.6 percent
Microsoft browsers — we have 9.8 percent
Firefox — we have 4.5 percent
Others —we have 4.8 percent
The company’s privacy-friendly message has been vibrating with many users, which has partially resulted in the search engine’s improving query volumes. DuckDuckGo Cheif Executive Officer Gabriel Weinberg identified yesterday before Congress on privacy & online advertising.
Why you have to care:
Search Engine Optimization wants to keep attention to whether more traffic starts coming from DuckDuckGo & think about optimizing for it. In local queries Yelp performs well for DuckDuckGo, so we have to optimize for Yelp it can help locally-focused businesses rank.
Google Analytics information: Speaking of tracking … currently, Chrome may be considered DuckDuckGo as a search engine, but Google Analytics still doesn’t consider among the 50 odd default search engines its all under organic. DuckDuckGo traffic rather than registers as referral traffic unless you have to set up a filter to recategorize it as general traffic.