Google tests ads in Assistant results – Digital Marketing Trend

Google appears to be testing the delivery of advertisements in Google Assistant results. The screenshot below, who performed a search on an Android phone, shows an ad for an Executive MBA program in Italy. Gennaro Cuofano added on Twitter, that organic results were below the fold and, “The answer on the voice assistant pretty much mirrored the search result page on that one.”

Assistant advertisements are probably inevitable: We were unable to find any ads ourselves in multiple attempts using the Google Assistant. However, it was only a matter of time before Google started testing advertisements in Assistant results.

The assistant could “cannibalize” traditional results: Google early announced that its Assistant is now on one billion devices. As a number of search queries navigate to the Assistant — we don’t have any official numbers from Google — potential Pay-Per-Click revenue will be lost in traditional search results.

We’ve reached out to Google and we will update this post with any comments.

Why you should care:

Google undoubtedly will label this an experiment and any formal rollout of paid-search advertisements in the Assistant might not come until quite a bit later, if at all. Let’s assume, however, that Assistant advertisements are in fact inevitable. It’s probably unlikely that Google will place a number of ads in these results. If there are only a single ad CTRs could be higher than in conventional results.

It does not clarify whether this was the number one ad on the page. But, I would guess it was. Accordingly, the top ad position will obviously gain this additional, high-visibility distribution — if this goes forward.


Suuda Siva Nandini