Google My Business recommends Positive Reviews to Share as Posts
Google My Business introducing a new feature that will help business owners display positive reviews.
Google My Business will automatically recommend positive reviews it can be shared as customer testimonials through Google Posts.
Suggestions will appear when signing in to Google My Business, and they may even be sent to business owners in an email notification.
Now we have only recent reviews which are either 4 or 5-stars will be suggested, and as well business owners will have the chance to edit the review before publishing it.
Google’s announcement explains that this feature is already rolling out in “some countries.”
Surprisingly, Google doesn’t mention which countries are rolling out this feature.
Google Posts create an effective way to share positive reviews. Additionally, it appears on a business’s GMB page, they may also be visible on Maps and in search results.
By default, posts will be live up to 7 days after they’re published and can be set to be shown for up to 14 days.
So this may be the best idea to check at least once a week for the latest reviews to share.
Posts can include CTAs, which can be used strategically when sharing reviews.
For example, if a customer leaves a rave review about a particular service, you can add a CTA with a link to that service page.
Posts can also include up to 10 images and videos, which can be useful for adding more context to a review when applicable.
I haven’t heard any reports of anyone having access to this feature yet, so I’m not sure how widely it’s available.
Reminder, it’s newly introduced so it may take some time for business owners to notice they have access.