Google is now sending alerts & notification from Google Search Console

Google is now sending alerts & notifications from Google Search Console when it detects a “substantial drop” in clicks to your website from the Google search results compared to past weeks data. basically, google looking at week-over-week data in the Performance report & if the data is substantively off, Google can send a notification to verified property owners in Search Console of the change.

Google is now sending alerts & notification from Google Search Console



How it works:  
Its display on Google will compare your site clicks & query clicks as reported in the Google Search Console’s performance report. Suppose If that report shows major variations, Google will send the notification to those that have verified access to that property in Search Console. In the case above, Google saw a 48% drop in weekly clicks from Google search to the web site and thus the email alert sends out.
Why would you see drops in clicks? 
The clear reason you would see a drop in clicks/impressions from Google search is that your web-page that ranked in a certain position in Google no longer ranks in that position. Or maybe there was a splash in specific news related searches that stopped trending the week after? If news similar to trend, there is nothing you can do about. But if your rankings dumped, maybe there is a technical issue with the page that happens it to drop. That time you have to do Search Engine Optimization audit work to try to resolve the issue.
Why it matters: 
Some website owners cannot look at their Google analytics/Search console daily. These alerts & notifications can help site owners realize changes in their website’s performance in Google search sooner, rather than later. This can help them find issues & address them before the issue significantly impacts their business.
 
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