Everyone must know the Link Building Terms – Digital Marketing Trend

Do you ever hear link building terms accidentally thrown around and wonder what they actually mean?
If so, this information is for you.
Here’s we have an alphabetical list of link building terms that you must know.


Anchor Text

Anchor Text is the text inside of the anchor element and the keyword(s) that you just click on in order to go to a target page.

Algorithm Updates

We are almost always relating to Google when we talk about algorithm updates. You just want to list of major updates see History of Google Algorithm Updates. Essentially, this just means that something has changed in the way Google looks at sites.

Alt Tags/Attributes

Alt is an attribute that must be used to describing the image. Mostly, Screen readers always use alt attributes to describe an image to a visually-impaired user.


To summarize, attributes can explain more about a particular HTML element. As indicated just above, alt is an attribute for an image link. You just want to know clearly click here



Backlinks refer to the links that are indicating to your site from another site. People would call them simply “links”, referring links, inbound links, and incoming links.




Bots, We can say robots/crawlers/spiders, bots can receiving information from websites.

Brand Mentions

Suppose, If your brand is mentioned within content without any type of link, whether it is available on a website or in social media, this called as a brand mention.

Broken Links

A broken link is one that marked as a nonexistent resource.



A canonical element informs to search engine which page is the preferable one to use as the original source in order to protect duplicate content.

Citation Flow

It is a trademark Majestic metric that calculates the link equity of a website.


Citations mentions of your business’s information like name & phone number. They are not mostly linked and it can help search engines to even better trust a business.

Class C

People usually call this a C class network/block also and it refers to IP addresses. Click here if you want more technical information.


It refers to cleaning up probably bad/spammy links usually, but it can refer to tidying up any other errors related to a site.

Click-through Rates

CTR calculates how many people actually click on a link to your site or how many times your site indexed somewhere.


This is a meaningful measurement of the relationship between multiple items.

Competitive Analysis

Link builders sometimes they can use competitive analysis to identify links that other sites have but their site does not, giving them a list of links to engage.


Content is anything disposable including text, videos, infographics, etc.

Content Marketing

This is the practice of creating content that can normally attract links after it’s been shared.

Conversion Rates

This is the percentage of users or visitors who complete a specific goal. That goal can we say like a contact us form, downloading an ebook, buying a product, etc.


Crawlability refers to how well search engine spiders can get through and follow links on your website.


Deep Links

Other than the homepage, those pages we can say deep links


Deindexed refers to a site being shot out of a search engine’s index for various reasons, usually a breakdown of guidelines.


Directories are sites that list other sites in different categories. Some lists more valuable, especially locally, but some are spammy lists of sites with no real value.


When you disavow a link to google, that means you’re telling Google that you don’t want the link credited to your site. Although, You can send disavow lists direct to Google.


A disclaimer can be used for different purposes but in the case of link building terms, it is a notice saying that links on a page have been purchased or that the article is sponsored.

Dofollowed Links

Links are automatically followed until a nofollow attribute is added and there is technically no such thing as a dofollowed link. There is no dofollow tag but people use this term a lot to simply mean a followed link.

Domain Authority

It is a metric created by Moz to expect how well a site will rank.

Domain Rating

It is an Ahrefs metric designed to describe the strength of a site’s link profile.

Duplicate Content


Duplicate content can cause due to many reasons but it’s thought to be a low signal to Google so it’s unwanted. Canonical tags help to search engine bot to understand where the original page arrives.

Duplicate Content



Editorial Links

If someone gives you a link without any request, that’s we can say editorial link.

Evergreen Content

Content should not become outdated easily, it considered as evergreen content.


Followed Links

Links are automatically followed until they have a rel=“no follow” attribute on them in the code. The term “followed” is usually tells search engines to “credit” the links towards the sites they point to so they will help the sites rank higher.

Footer Links

Footer links places in a site’s footer. They used to be mostly spammed but currently, we have not seen as often.


If your page is not found, 404 HTTP response code can appear.


Google Analytics

It is a free tool that website analytics program gives you all sorts of information about your site.

Google Search Console

This is another free tool from Google, previously, we called Webmaster Tools. Search Console also gives you information about your site and it is interlinked to Google Analytics. There are different reports that can be run to help you get more data about how your site is performing in the SERPs.

Google Webmaster Guidelines

Google Webmaster Guidelines regards to alteration. Your site can be penalized/deindexed for violating their guidelines.

Guest Posts

Guest posts mean articles written by someone who does not mostly write for the websites they’re placed on. A huge amount of guest posts with keyword-rich anchors are listed as a disruption of Google’s guidelines for links.


Hidden Links

Hidden links relate that are coded so that they do not visible as links.


Href is an attribute of the anchor tag for links. It consists of the URL & the anchor text.


Image Links

It’s an image that is linked to another page, it may be internally / externally. Not every image hold a link.

Inbound Links

Links are linked to your site from another site, that we can call as inbound links.


It means how a search engine has crawled & cataloged a site.


Infographics hold both images & text in one single format, infographics are a regular form of content.

Internal Links

Internal Links are other pages links on your site. Your internal links are essential for navigation & crawling.

IP Addresses

An IP address is a series of numbers specifying a computer.



Most of the people dislike this term, but the phrase “link juice” is still used to describing the value of a link.



Keywords are the words and phrases that replicates the topic of a page, and the content of an image


Landing Pages

Landing pages are a user reach when they first visit your site from any path.

Link Exchange

Link exchange means that site A links to site B in return same as well for B linking back to A.

Linking Domains

It is the number of unique domains linking to a site. This is separate from the gross number of links.

Link Reclamation

Link reclamation is a process of adding links to your site from broken links / unlinked mentions

Link Schemes

Google gives you a list of disruptions to its guidelines, involving an array of practices that they consider to be link schemes.

Links Pages

Links pages are pages listing multiple links, planned as a resource guide.


Manual Penalty

Google will notify you of a manual penalty through the Search Console. A manual penalty is different from an algorithmic issue. With a manual penalty, you get the chance to fix the issues and send in a reexamination request to Google.

Mobile-First Indexing

Now it is the new way Google indexes a site. They crawling and indexing the mobile version first. Suppose, If you only have a desktop version, that’s what will be indexed.


Nofollow Links

If you Added a rel=nofollow tag to a link says a search engine not to count it towards the site it points to.

Noise Anchors

These keywords like “click here” “website” etc, we can call noise anchors


Off Page

Link building is an off-page SEO method as no need to work directly with the website.

On Page

On-page SEO consists of anything done on the site in order to improve its position in the SERPs.

Open Rates

This is the percentage of users who got an email and open it.
open rates


Outreach is the method of contacting sites that you would like to link to your site, either by email, the phone, or social media.


Page Authority

Page Authority is a metric introduced by Moz to forecast how well a page will rank.

Page Not Found

we can call 404 error, Suppose if this page no longer exists where it once did.


PageRank is Google’s way of calculating the importance of a website. It is no longer a publicly accessible metric.

Paid Links

A disruption of Google’s guidelines, a paid link has gone live in exchange for money.

Position Tracking

The method of tracking where you rank for different keywords across a period of time.


Private blog networks we can call as networks of sites.



A query is a requesting to a search engine to get information.



This relates to where you visible in the SERPs for each query.

Reciprocal Links

Otherwise mentioned to as a link exchange, reciprocal links are links where A links to B & B links back to A.

Reconsideration Request

If you have been crashing by a manual action / affected by security issues, while you fix the problem you submit a reconsideration request to Google.


Redirects send a site from one place to another place.


Rel is an attribute that consists only in the code for a link.

Resource Pages

Pages that mainly list resources and links.


It is a text file used to give guidance to search engines. It’s mostly used to block crawlers from special areas of the site.


Search Operators

Search operators are words and symbols helps to narrow down a search.


The SERPs means search engine results pages, it is the list of sites returned in a query.


A sitemap tells a search engine how to get to all of your pages that you want to be crawled.

Sitewide Links

Sitewide links are links on every page of a site, like a footer or a blogroll.

Source Code

The original code of a page that can be indexed in a browser. Not every code is visible in this way.


Spam relates to anything that is undesirable/unsolicited online.


Spiders relate to Search engine crawlers.

Sponsored Posts

If pay is exchanged in order to publish a post, it’s a sponsored post. Most sponsored posts consist of waivers but not all do.



A target is a page you want a link to lead someone to.


Many link outreach experts use templates for outreach. A template is quite simply an outline for something that is often used.

Toxic Links

Toxic links potentially harm your site.


The number of visitors to a page or site.


Unlinked Mentions

It is when your brand is indicated in content with no link to your site.

Unnatural Links

If links are paid, spammy, or part of a link scheme we can call as unnatural links


web address refers URLs



Velocity means the speed of link growth.


Wayback Machine

With the help of Wayback Machine, you can see a site’s archived pages from various dates.


Widgets are a form of code embedded on a page, it is designed to provide links from backend to the page.


XML sitemap

XML sitemap tells to search engines about all of your pages and where they can be found. XML refers markup language.



Yandex refers to a Russian search engine.


I have seen everything from Zen to Zzzzz here, but there were no link building terms that begin with the letter Z.

Suuda Siva Nandini