A starter’s guide to voice search and digital assistants in 2019

Here’s we have various digital assistants on the market today with some tips on how we have to optimize for voice search.

Voice search is not only here to stay, but it’s also on the rise. Is your website optimized for voice queries? If not, then you are losing market share to competitors whose websites are optimized for voice search. Good news, although, that’s an issue you can start fixing today.

In this article, I will explain the different types of digital assistants and what to do before to get your site ready for voice search.

Currently, In mobile voice search is the new

Many webmasters were caught afterward when the mobile revolution arrived. They thought their “old school” websites would rank just normally in response to a query on a smartphone. Then they learned a tough way that was not the case & started optimizing their sites for mobile platforms.

Likewise, a huge number of webmasters are blowing off voice search. They are going to regret that. By coming 2020, 50% of all searches will be voice searches.

If you follow the trendy there will be more voice searches than keyboard searches after 2020.

what types of devices are people using to operate voice searches?

A starters guide to voice search and digital assistants in 2019

Google Assistant

Google Assistant, it’s an app you have to download & install on your smartphone. It’s the only one that gives answers to the call, “Hey, Google?”
Google Assistant used Google search index to get answers to people queries. It will give a verbal reply based on the information that it receives. Although, you can increase the functionality of Google Assistant with Google Actions.

A starters guide to voice search and digital assistants in 2019

Google Home/Google Home Hub

Google Home is a standalone device that uses Google Assistant. Google Assistant is an app that you have to download, Google Home ships with Assistant installed.
Google Home is basically a small speaker. Google Home Hub, on the other hand, has a screen. Google Home Hub will clearly show you a video so that you can see exactly how it’s done.

A starters guide to voice search and digital assistants in 2019

Amazon Alexa

Amazon Alexa is same as like Google Assistant. There is a small key difference, of course, it comes by Amazon instead of Google. Unsurprisingly, we have the best feature of Amazon Alexa is that you can use it to shop on Amazon and you can place orders. However, its also like a digital assistant that will answer your queries. Alexa can get the information from the Bing search engine. This is critical to use Bing Webmaster Tools & Bing properties to optimize your content. That’s because Amazon allowing developers to create their own voice apps with Alexa Skills.

A starters guide to voice search and digital assistants in 2019

Amazon Echo

As we know Amazon Alexa is like Google Assistant, then Amazon Echo is like Google Home. It is the smart speaker that people can use to access Amazon Alexa. Maybe You will think that Amazon copied the idea from Google. If so, your thought was wrong. Amazon smart speaker concept back in 2014. But, Google is still playing catch-up. Amazon too offering home assistants with displays with their Echo Dot and Echo Show.

A starters guide to voice search and digital assistants in 2019

Apple Siri

If you have an iPhone, then you already know that Apple Siri is implemented into it. Unlike some of its peers, Siri doesn’t give a reply to voice queries with audible answers. Instead, it returns mobile search results.

Up to now, Siri available only on iOS platforms. Apple also makes you create Siri Shortcuts which are voice-activated apps same as like Amazon Skills and Google Actions. So that simply you can use Siri Shortcuts to handle everyday tasks, such as ordering coffee. Siri also remembers your routines across apps and displays helpful suggestions on the lock screen or in the search.

A starters guide to voice search and digital assistants in 2019

Apple HomePod

What’s Apple’s reply to Google Home & Amazon Alexa is the Apple HomePod. It wasn’t released until June 2017. In other words, it’s way behind in its development. Still, the HomePod has features you’d expect. It can answer questions and help out around the house.

A starters guide to voice search and digital assistants in 2019

Microsoft Cortana

“Cortana makes you reach more while doing less.” That’s Microsoft’s strategy about its intelligent assistant. Microsoft Cortana finds the information that it uses to answer questions from Bing, Microsoft’s search engine.

Apple HomePod
What’s Apple’s reply to Google Home & Amazon Alexa is the Apple HomePod. It wasn’t released until June 2017. In other words, it’s way behind in its development. Still, the HomePod has features you’d expect. It can answer questions and help out around the house.

How to optimize for voice search

Now you have a little bit knowledge on different devices that people are using for voice search let’s look at some ways that you can optimize your site so that it is used as a reference by the Google Assistant. Suppose if you need to get rich results in Google or be in Google properties. Here we have a few tips.

Focus on conversational questions – Although it’s a great idea to optimize for abbreviated search terms like “content marketing important,” that’s not going to cut it with voice search. Rather, you optimize for the full question, such as: “Why is content marketing important in 2019?” you have to Keep your responses from 40 to 50 characters as these surface the most in voice responses.

Optimize for featured snippets – Put whole questions as H2 subheaders so they’ll more likely get mined for the coveted Rank 0 position. Also, include FAQs in your content. Finally, remember you have to maintain your answers briefly that gives quality raters like short answers from voice assistants.

Remember you don’t forget doing Local SEO – People mostly using digital assistants to get local businesses all the time. Be confident that your site is optimized for local search.

Then you have to Focus on page speed – According to the survey, page speed can affect your chances of getting a good response to a voice query. Make sure your site loads quickly. There is a lot more to it and this is just a start. Keep in mind, this is just for Google. The methodology is different for each assistant.

Wrapping it up

Suppose If you’re searching for “the next big thing,” it’s probably voice search. Be sure your site should be optimized for audible queries. Otherwise, your business might struggle for market share. Get started today.

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Suuda Siva Nandini