2018 Digital Marketing Updates – Digital Marketing Trend

Things were transforming faster than ever, and in 2018, the consumer is going to be even more important and in charge than they have been. All things turning around increasing convenience, relevance, and reaching the consumer at the right point where when they are ready & willing to engage. With that in mind, here are the updates you will want to know about for digital marketing in 2018.
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Digital Marketing Update #1: AI Is Home
Artificial intelligence is here. Alexa, Siri, and Cortana are our artificial-intelligence digital assistants and are welcomed into our homes, and the industry is fostered by the fact that we haven’t begun a Terminator-style situation yet. Marketing has displaced in step with the shift in technology AI has made itself at home in marketing. 57% of marketers already use AI, for everything from helping elaborate / find an audience to chatting with customers. AI-powered chatbots are becoming more & more powerful as technology finally becomes advanced enough to deal with most of the difficulties of regular business – including digital marketing.

Digital Marketing Update #2: Mobile Video Growth Explodes
If you aren’t doing any digital marketing/advertising with video on mobile devices, you’re missing out on the most effective & popular type of content on mobile. In 2018, digital marketing expertise is following audiences as people excessively go for mobile video as opposed to their laptops/desktops. In the year 2018, mobile video consumption is expected to increase by 25%. This means that for the first time ever, video consumption on laptops & desktop computers will shrink. The comfort and speed of the mobile video are becoming a better option for many consumers than booting up their desktop of hauling out their laptop just to pull up a short video. The short length of most videos is perfect for mobile now as well, curving content to the device.

Digital Marketing Update #3: Customer Experience – All About Convenience
Some agencies are forecast that 2018 is the year of the empowered consumer, but the truth is we’ve been in the Age of the Consumer for a while now, and it is only getting stronger. Forbes suggests that this year CX strategy makes convenience king. Advertisers & digital marketing specialists are increasingly comprising better customer experience into their efforts.
68 percent of marketers said their business is increasingly focusing on customer experience in marketing. And that’s as it should be.

Digital Marketing Update #4: Content Marketing Everywhere
2018 was the year to get going on content marketing – particularly if you have a product that requires some education/research before purchase. This is a moment of digital marketing that cannot be ignored. 89 percent of B2B marketers and 86 percent of B2C marketers report that content is part of their lead generation & brand development strategies. One of the main ways this is done is obviously through blog posts & articles. In fact, 70 percent of people said they’d rather learn about business through an article than an ad.

Digital Marketing Update #5: Augmented Reality and Virtual Reality
Everyone is murmuring about AR and VR in digital marketing. It’s the next big thing, even if it hasn’t reached everyone yet. Ikea app allows users to try out furniture from the IKEA store in their own home using AR(augmented reality) – a sophisticated and beautiful solution to an age-old furniture shopping problem. Snapchat’s now-famous Augmented Reality is an exceptional digital marketing tool and Augmented Reality is popping up in all sorts of social media applications. Make certain to keep your eyes on Facebook & Instagram, which may be investing in this technology & releasing the results very soon. Augmented Reality will be particularly applicable to marketing & advertising purposes as it doesn’t require goggles to experience so this may be the best area to watch.

Digital Marketing Update #6: Gen Z Is A Priority
A recent study conducted by Goldman Sachs signed that Generation Z was more valuable to most organizations than millennials. On top of the 44 billion dollars of their own spending power, they already acquire, 93% of parents agree their Gen-Z children maintain at least some influence on household spending & purchases. Gen-Z kids are digital natives, unlike Millennials who grew up as the tech did, Gen-Xers were born into the high-tech world and are truly comfortable in it. This makes them both much more ad-weary and doubtful than other generations, but also much easier to access digitally. Gen-Xers are also much more financially cautious than Millennials. They witnessed Millennials fighting with student debt in jobs without high enough pay to justify himself the high cost of education and they learned from that – some are even making a choice out of college, for now, to avoid the spend & focus on other careers. It’s likely that Gen-Z will be a more powerful economic force than Millennials in just a few short years, as Millennials continue to be burdened for decades under debt & stagnation.

Digital Marketing Update #7: Influencer Marketing Seesaw
There are a lot of articles strolling the virtues of influencers in digital marketing in 2018, and an equal number warning against influencers. Here’s what’s really going on.
The Federal Trade Commission is finally begun to crack down on the practice of celebrities not disclosing payments they received to approved products. Influencer marketing is a part of digital marketing for a long period of time, but it has varying degrees of integrity involved in it. 2018 will still see celebrity approvements, but more and more we will begin to see micro-influencers. Micro-Influencers are very normal people who support a product they believe in, or who promote it in return for the promotion of something of theirs. These are very less high-profile & visible more trustworthy than celebrity influencer digital marketing.


Suuda Siva Nandini